Tokyo's Official AI Matching "TOKYO Enmusubi" 1st Anniversary Report — Approximately 300 Couples in Serious Relationships or Married. Understanding the System, Analyzing the Numbers, and Comparing with Public Matching Systems Worldwide

1. First, Organize the "Year-End Landing"

• Start Date: September 20, 2024
  
  

• Aggregation at the One-Year Mark (September 9, 2025): Approximately 25,000 applicants, 216 serious relationships, 80 marriages (total approximately 296 couples ≒ "about 300 couples")
  These figures were reported in an article by Nippon TV NEWS.It is important to note that the population differs at each stage of application→dating→marriage. Excite
  
  

• Estimated Achievement Rate (Reference):

  • 80 marriages out of 25,000 applicants = 80 ÷ 25,000 = 0.0032 → approximately 0.32%

  • 216 serious relationships out of 25,000 applicants = 216 ÷ 25,000 ≈ 0.00864 → approximately 0.86%
    In the first year of launch, the design seems to prioritize quality assurance while keeping a broad base through strict onboarding such as interviews and certificate submissions (prioritizing the implementation of "safety and reliability first").(The above ratios are rough estimates based on reported values) Excite

2. The Identity of the App: A Public Platform for the "First Step in Marriage Hunting"

Provided as an AI matching system under Tokyo's brand "TOKYO Futari STORY" is "TOKYO Enmusubi." Based on the results of a values assessment, AI introduces candidates. Personal identification and single status proof are prerequisites, and it is possible to proceed to a matchmaking meeting without exchanging contact information, and it also supports online consultation during activities. Futari Monogatari

• Fees and Eligibility:Registration fee of 11,000 yen (valid for 2 years). Eligible individuals are single persons aged 18 and over, with the condition of being residing, working, or studying in Tokyo. Tokyo Metropolitan Bureau of Transportation

• Required Documents and Interviews:Submission of single status certificate, personal identification documents, and income proof, with personal identification and intention confirmation via online interview. Compared to private apps, it features strictness based on real names. Lifestyle Culture Information Site+1

• Official App: Available for iOS/Android ("TOKYO Futari STORY AI Matching System"). Apple+1

3. Context of the Launch: Why a "Public App"?

Tokyo positions this service as an infrastructure to expand the base in response to the progression of declining birthrate and increasing unmarried individuals. By emphasizing "compatibility" through values assessment × AI introduction, and ensuring reliability with single status and income proof and interviews, it aims to secure trust. International reports also highlight the strictness unique to public services, such as verification of identity and income and interviews. Reuters+1

Additionally, a survey across Japan shows that **about 1 in 4 married individuals under 40 met through an app**, aligning with the trend of establishing a government-backed "first step." The Japan Times

4. Experience Design: User Flow from Registration to Marriage

1. Member Registration (Web/App)

2. Online Interview (Verification of Identity and Marriage Intent)

3. Conducting a Values Assessment

4. AI Introduction/Search → Matchmaking Meeting (Can proceed without exchanging contact information)

5. Serious Relationship → Marriage
   Throughout this process, support from consultants is provided to reduce friction from matching→scheduling→first meeting. Futari Monogatari

5. How to Interpret the Numbers: KPI Assessment and Focus for the Next Year

• Broad Initial Year: The slim funnel of applications 25,000→serious relationships 216→marriages 80 is seen not as a deterioration but as evidence of prioritizing quality and safety. The operational capacity of interview slots and document reviews may have defined the KPIs. Excite

• Focus for the Next Year:

  • Processing Capacity of Interviews and Reviews (Improving Throughput)

  • Improvement of Values Assessment × Recommendation AI (Enhancing Accuracy with Increased Cold Start Period Data)

  • Event Integration (Simultaneous Optimization of Real Interaction and App Flow) TOKYO MX+1

6. Implementation of Security/Safety and Reliability

• Strictness of Documents (Single, Personal, Income) and membership interviews to deter impersonation and solicitation risks. Lifestyle Culture Information Site+1

• App-side UI also adopts a flow that allows relationship building while limiting exposure, such as matchmaking meetings without exchanging contact information. Futari Monogatari

7. International Comparison: The Distance Between Government and "Meeting"

• Singapore: The government’s dating support agency SDN (formerly SDU/SDS) has historically been involved in events and certification of private agencies (SDNTrust). Currently, it is reviewing the form of public involvement, shifting towards a support and certification model. NLB+2The Straits Times+2

• South Korea: Large-scale matchmaking events led by local governments are held across the country. There is debate over their effectiveness and the appropriateness of tax investment, but they continue as a measure against declining birth rates. Reuters+2South China Morning Post+2

Implications: The Tokyo model is a "hybrid type" combining digital × strict screening × consultation support. The fact that it is app-centered contrasts well with event-centered South Korea and certification and support-centered Singapore.

8. Alignment with Japanese Trends: The Establishment of App-Based Marriages

Based on a survey by the Children and Family Agency, the reality that "about 1 in 4 married individuals under 40 met through an app" has become clear. The Tokyo model, which connects a public **reliability path (certificates + interviews) to the generalization of app-based meetings, is positioned as a mechanism to "lower the entry