150 million people play "Roblox" daily—what should parents do if their children say they want to use it?

1. Why is Roblox so popular?

Roblox is not just a single "game," but rather a **"collection of playgrounds."**
It offers countless "experiences" ranging from shooting, RPGs, tag, horror, athletics, building, dress-up, pet care, to educational types, where users play in worlds created by other users.

The scale is also extraordinary. According to Roblox's published metrics page, it shows **151.5M DAU (151.5 million daily active users) as of Q3 2025.**Roblox for Brands
(The expression "150 million people play daily" is appropriate to indicate this scale.)

Moreover, the time users spend is also immense. According to SEC filings, the **"Hours engaged" on the platform in 2024 was 73.5 billion hours.**SEC
When children say "everyone's doing it" or "my friends are there," it's not an exaggeration but because it has become the "infrastructure of play" today.

2. Reasons why children get hooked (knowing this can prevent conflicts)

Roblox's strength lies in its design that resonates with children's desires.

• Feeling of being "in the same place" with friends: Can talk, chat, and go on adventures together

• Strong self-expression: Avatars (appearance), items, skins, emotes

• Trends change quickly: New experiences come out almost every week

• Can also be a "creator": Play leads to creation (this also has educational benefits)

Therefore, what parents should focus on is not "winning or losing," but onrules and environment setup.

3. Four risks parents should be aware of (must-read section)

① Contact with strangers (chat, friends, groups)

This is the biggest concern.
Roblox has reviewed "communication methods for those under 13" and has been gradually introducingrestrictions and improvements prioritizing safety.Roblox
However, even with enhanced features, "children's carelessness (sharing personal information, being led to external SNS)" can still occur.

Establishing a family passwordis practical.

• Do not share real names, school names, addresses, photos, nearest station, extracurricular activities, or parents' workplaces

• Do not go to external SNS, call apps, or links (typical of "free Robux" schemes)

• If in trouble, take a screenshot → show to parents → block & report

② Inappropriate content (the fate of UGC)

Since Roblox is user-generated, while there's a wide range of creations, there can also be content not suitable for certain ages.
This is where **Content Maturity** becomes important. Roblox's official help explains that parents can manage maturity settings on their child's account.Roblox Support

③ In-app purchases (small purchases can easily become "habitual")

The design makes it easy for small purchases to accumulate for appearance items and convenient features.
Roblox allows you to set a **Monthly spending limit,and the procedure is clearly stated.Roblox Support
Instead of debating "whether to spend," it's less contentious to first establish"limits and rules."

④ Long playtime (time disappears)

The SEC documents suggest that the "average daily usage time" was long in 2024 (average can be derived from Hours engaged and DAU).SEC
The time issue is difficult to stop with just parental willpower, sosystematizationis essential.

4. The best way for parents to respond when children say "I want to use it"

The recommended response is in these three stages.

1. Do not immediately prohibit
   Instead of saying "yes/no," respond with "let's check safety together first."
   
   

2. Conditional "tentative OK"

• For the first week, play together as parent and child

• Time: ◯ minutes on weekdays, ◯ minutes on holidays (prioritize homework, bath, sleep)

• Money: Monthly limit of ◯ yen (can be zero)

• Interaction: Initially turn off chat, friends only with real-life friends, etc.
  
  

3. "Expand if rules are kept" approach
   Do not give full freedom immediately. Unlock based on "proven compliance."

5. "Family rules" template to decide initially (can be used as is)

Rule A: Time

• Weekdays: ◯ minutes (end with timer/parental control)

• Holidays: ◯ minutes (after going out/exercising)

• No login after 21:00 (example)

Rule B: Money

• Monthly limit: 0 to ◯ yen

• Discuss "what to buy" before making a purchase

• Immediately end and report if you see "free Robux"

Rule C: Interaction

• Chat: Initially restricted (or OFF)

• Friends: Only friends you meet in real life (report to parents)

• Do not move to external links or SNS

Rule D: Account

• Set birthday correctly (protection based on age is assumed)

• Parents know the password

• Set a Parental PIN (personal identification number) to prevent unauthorized changes

6. Settings parents should make (knowing these reduces accident rates)

Roblox's parental features offer many "capabilities," so trying to do everything perfectly can be exhausting.
If prioritizing, follow this order.

Priority ①: Use Parental Controls to create a "manageable state"

Roblox's official site summarizes that parents can manage their child's experiences, interactions, and spending.Roblox Support
First, enter here to create a state where "parents can see and stop" activities.

Priority ②: Content Maturity (only age-appropriate worlds)

Maturity settings allow you to narrow down the types of experiences.Roblox Support
The younger the child, the "narrower and safer" it should be, gradually expanding as they become accustomed.

Priority ③: Communication restrictions

Roblox has strengthened the handling of communication for those under 13 and has updated its design to assume restrictions.Roblox
For families, even just "restricting chat initially" is highly effective.

Priority ④: Spending limit (Monthly spending limit)

The official guide provides instructions on setting a monthly limit.Roblox Support
Just having a "limit" greatly reduces parental psychological burden.

7. The flow of "age verification" changes in 2025-2026 (knowing this provides peace of mind)

In recent years, pressure for "online safety for children" has increased globally, and Roblox is also strengthening age verification.
According to AP News, Roblox plans toenhance age checks related to chat usage, starting in December 2025 in Australia, NZ, and the Netherlands, with a global rollout in January 2026.AP News

The important point is that "enhanced age verification ≠ no need for family measures."
Rather,family rules + settings + conversationsbecome the "last line of defense."

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