"The SNS That Goes Viral Without Filming" - AI Videos: From the Era of "Viewing" to the Era of "Generation" — The Impact of the Sora Phenomenon

OpenAI's new app "Sora" garnered 164,000 downloads within 48 hours of its launch, reaching the third overall position in the U.S. App Store. This rapid rise occurred despite being invite-only and limited to the U.S. and Canada, as reported by TechCrunch based on estimates from Appfigures. Sora is a vertical-scrolling social media platform for AI-generated videos, featuring advancements in physical consistency and voice synchronization thanks to the Sora 2 model. On social media, videos resembling Sam Altman have become memes, with creators appreciating the ease of generation and notification design. However, ethical issues such as the resale of invite codes, deepfakes, misinformation, and portrait rights have emerged. OpenAI's aim to use videos as a foundation for AGI research, along with monetization, safety design, regulatory compliance, and international expansion, are key focuses moving forward.