"Complete Guide to 'MICKEY & FRIENDS WITH YOU @ SHIBUYA' — A Summer to Meet Mickey & Friends in Real Life in Shibuya"

"Complete Guide to 'MICKEY & FRIENDS WITH YOU @ SHIBUYA' — A Summer to Meet Mickey & Friends in Real Life in Shibuya"

2025年07月15日 18:31

Contents

  1. Introduction: Experience "Real" Mickey & Friends in Shibuya

  2. Project Background and Objectives

  3. Event Schedule by Venue

  4. How to Enjoy SHIBUYA109 MY FAVE COLLECTION

  5. How to Enjoy MIYASHITA PARK STYLISH MOMENTS COLLECTION

  6. Complete Guide to Limited Goods & Novelties

  7. Take Photos with Your "Oshi" Using AR Photos and BGM Jack

  8. Challenge for 2,000 Yen! Limited Gashapon Update

  9. Survival Guide for Foreign Guests

  10. Shibuya Sightseeing Model Course: Culture and Gourmet in One Day

  11. What is "Mickey & Friends in Real Life"?

  12. Frequently Asked Questions (FAQ)

  13. Conclusion: Prologue to the 100th Anniversary Year

  14. Links to This Article



1. Introduction: Experience "Real" Mickey & Friends in Shibuya

Mickey and friends, who were only on the screen, "jump out" into the real world of Shibuya—this is the concept behind "MICKEY & FRIENDS WITH YOU @ SHIBUYA." It is an immersive event that brings the distance between characters and fans to nearly zero, set at the iconic Shibuya Scramble Crossing, a must-visit spot for Disney fans traveling to Japan.

Disney Japan has adopted the catchphrase "To a Special 'Always' with Us," offering experiences that blur the line between the ordinary and the extraordinary. Disney



2. Project Background and Objectives

  • Laying the Groundwork for the 100th Anniversary: With an eye on the 100th anniversary of Mickey Mouse's birth in 2028, real events are being rolled out sequentially in cities worldwide. Disney

  • Fusion of Global and Local: By combining fashion, music, and digital technology that symbolize Shibuya culture, the strategy is to simultaneously capture the domestic and international youth markets. Travel Watch



3. Event Schedule by Venue

VenueNamePeriodMain Plans
SHIBUYA109MY FAVE COLLECTIONAugust 1–173 types of pop-ups, AR photos, BGM jack, etc.
RAYARD MIYASHITA PARKSTYLISH MOMENTS COLLECTIONAugust 22–September 7
(Some extended until September 14)		Collaboration with GALLERY TARGET, pop-up shops, etc.


Point: Since the event periods at both venues are staggered, foreign travelers can easily complete the exclusive novelties by visiting both according to their itinerary.



4. How to Enjoy SHIBUYA109 MY FAVE COLLECTION

  • Exclusive Item Pre-sale: 13 brands including ANAP, SAMANTHAVEGA, and MOUSSY will pre-sell collaboration products. Press Release & News Release Distribution Share No.1｜PR TIMES

  • AR Photo Spots: Point your smartphone at visuals inside and outside the venue to make Mickey & Friends appear and take photos together.

  • BGM Jack: "Mickey’s Mix Tape" takes over the venue's BGM, making it easy for inbound guests to enjoy with songs including English lyrics. Disney



5. How to Enjoy MIYASHITA PARK STYLISH MOMENTS COLLECTION

  • GALLERY TARGET × ZOZOVILLA Art Pop-up (8/28–9/14) selling collaborative works by contemporary artists. Disney

  • Rooftop Park × Photogenic: Taking photos with the Shibuya skyline in the background from the rooftop of MIYASHITA PARK is popular among foreigners.



6. Complete Guide to Limited Goods & Novelties



7. Take Photos with Your "Oshi" Using AR Photos and BGM Jack

Simply open the special URL in your smartphone's browser and point it at the target visuals. After taking photos, you can instantly share them on SNS. The venue's BGM is mainly in English, which suits the preference of overseas travelers who feel at ease hearing English. Disney



8. Challenge for 2,000 Yen! Limited Gashapon Update

When you purchase over 2,000 yen (excluding tax) at the target stores, you will receive a ticket to try the event-exclusive gashapon. The gashapon prizes are eight types of acrylic charms, with different colorings at each venue, making it highly appealing to complete them all. Travel Watch



9. Survival Guide for Foreign Guests

  • Access: About a 3-minute walk from Shibuya Station Hachiko Exit (SHIBUYA109) / About a 6-minute walk from Miyashita Park Exit (MIYASHITA PARK).

  • Language Support: Signage in the venue is displayed in Japanese, English, and Simplified Chinese. Staff who speak English and Korean are also available.

  • Payment Methods: Major credit cards, transportation IC cards, Alipay, and WeChat Pay are accepted.

  • Tax Free: Tax-free purchases available with passport presentation (5,000 yen or more).

  • Wi-Fi: SHIBUYA Wi-Fi (free) / MIYASHITA PARK Wi-Fi (free).



10. Shibuya Sightseeing Model Course: Culture and Gourmet in One Day

TimeItinerary
10:00Dash to the Opening of SHIBUYA109 Pop-up
12:00Lunch at "Standing Sushi Uo Uo" in front of 109
13:30Commemorative Photo at the Scramble Crossing
14:00Cafe Time on the Rooftop of MIYASHITA PARK
16:00Challenge Gashapon at the Second Pop-up
18:00Izakaya Experience at Shibuya Yokocho
20:00Night Shot at Hachiko Statue, Disperse



11. What is "Mickey & Friends in Real Life"?

The Japanese version of projects where characters "appear in the real world," such as music festivals and TikTok effects that first launched in the U.S. It is planned to be rolled out in other cities beyond Shibuya, allowing fans to travel the world with a "stamp rally" feel. Disney



12. Frequently Asked Questions (FAQ)

Q. Is a ticket required?
A. The pop-up is free to enter. No advance reservations are needed for purchasing products or AR experiences.

##

← Back to Article List