Google's AI Mode Evolves! "Search = Task Delegation" - Google AI Mode Makes Significant Advances with Deep Search and Automated Calls

Introduction

The "AI Mode" that Google has introduced into search has been significantly enhanced with three major updates: the integration of Gemini 2.5 Pro, Deep Search, and AI-powered local business auto-calling. The details and reactions are rapidly spreading from Engadget's breaking news article to the official blog, The Keyword, and various media and social networks.Engadgetblog.google

1. Overview of the Updates

Google explains that with the improved computational performance of Gemini 2.5 Pro, the response speed of AI Mode has increased by about 30%.PYMNTS.comThe Verge

2. Deep Search — Transforming Search into "Research Mode"

Deep Search divides the user's question into hundreds of queries, cross-references them, and generates a multi-perspective report in less than a minute. Citations adhere to MLA/APA formats, allowing users to jump to source pages with a single click. While it has been praised for dramatically shortening the preliminary research of long documents like research papers and corporate white papers, there are concerns on Reddit about "further rendering existing SEO powerless."blog.googleReddit

3. AI Auto-Calling — The Return of Duplex

A new feature reminiscent of the 2018 Duplex demo. When you type "Check the Saturday grooming prices at nearby pet salons" into the search box, Gemini AI automatically calls during business hours, interacts with the staff, and confirms the requirements. The results are returned via SMS, email, or search result card. Stores can opt-out via a dashboard. Fast Company analyzes it as a tool to capture Gen Z, who are not fond of person-to-person calls.The VergeFast Company

4. Opinions on Social Media

• Optimists

  • "It's amazing that it also suggests routes to the destination" (X / @maplover)

  • "Deep Search reduces the time to read 5 papers to 15 minutes" (Reddit / u/grad-ml)

• Skeptics

  • "AI answers are one-sided, and search results get buried. I want an off function."Reddit

  • "AI calls intensify price competition, and small businesses can't keep up" (Reddit / u/localbiz-owner)

Overall, there is a noticeable demand for "convenience but with the ability to disable it in settings." On Facebook, the Engadget article received over 20,000 likes and 7,000 shares, underscoring the high level of interest.Facebook

5. Comparison with Competing Services

| Item | Google AI Mode | Perplexity | ChatGPT (Browse) |
|---|---|---|
| Inference Model | Gemini 2.5 Pro | Mixtral Derivative | GPT-4o |
| Call Functionality | Yes (Duplex) | No | No |
| Deep Research | Yes | Yes (Pro) | Yes (Advanced Data Analysis) |
| Pricing | $20-$35 per month | $20 per month | $20 per month |

Google's strength lies in its search index + device integration. However, Perplexity is ahead with "fan-out search + citation-based answers," and the gap in user experience is narrowing.Search Engine Land

6. Privacy and Regulation

AI auto-calling explicitly states it is AI at the beginning, and recording data is automatically deleted after 48 hours (users can save it). However, its compliance with state-level wiretap laws and the EU AI Act's "high-risk systems" designation is being questioned. Additional accountability is required for European deployment.

7. Impact on Business

Local SEO businesses face new demands to not only structure store information and markup business hours but also to establish "AI-ready FAQs". Industries with frequently changing prices (like gasoline and beauty salons) should redesign operations with real-time updates via AI calls in mind.

8. Developer Perspective

Google plans to provide an API for Deep Search via Vertex AI Agent Builder within the year. The flow of "proxy inquiry to AI Mode → obtain in JSON → display in UI" will be officially supported, making custom CRM integration easier.

9. Future Outlook

• 2025 Q4: Deep Search support in multilingual regions like Japan

• 2026 Q1: Transition to Gemini 3 Ultra, 128K token inference

• Conversational Advertising Model: Testing "business trigger" ads within AI Mode responses
  
  
  

10. Conclusion

Google Search has made a full-fledged transition from the "information arrangement" phase to the "task completion" phase. The triad evolution of advanced inference by Gemini 2.5 Pro, research support by Deep Search, and practical support by AI auto-calling presents new challenges to privacy and competitive environments alongside convenience.