Johnny's Family Club Ticket Regulations Revised on June 23rd: Moving Closer to "Zero Resale"? A Thorough Analysis of Fans' True Feelings and Industry Realities

Table of Contents

1. Background and Overview of the Terms Revision

2. Five Key Points of the New Terms

3. Pros and Cons on Social Media and Analysis of Representative Posts

4. Mechanism and Current State of the Resale Market

5. "Monetary Motives" and "Good Seat Motives" — The Dual Structure of Motivation

6. Will Resale Disappear with the Revision: Perspectives of Technology, Law, and Operation

7. Comparison with Advanced Domestic and International Cases

8. Expert Comments: Interviews with Lawyers and Digital Ticket Providers

9. Future Scenarios (Short to Mid-Long Term)

10. Conclusion: Balancing Fan Experience and Healthy Distribution
    
    

1. Background and Overview of the Terms Revision

• The official announcement explicitly states "Strengthening Resale Measures and Protecting Fans" as the purpose. The "Ticket Sales Terms" dated June 23, 2025, introduces a complete ban on SNS listings and displays, and officially designates resale sites.familyclub.jp
  
  

• On the same date, the "Notice and Request to Fans" calls for prevention of false postings and unauthorized recordings, aiming for a comprehensive "rule reset."familyclub.jp
  
  
  
  

2. Five Key Points of the New Terms

1. Complete Ban on Resale and Transfer—Eliminating transactions exceeding face value regardless of purpose or means.
   
   

2. Introduction of Official Resale—Addition of clauses for "Company Designated Resale Sites," clarifying the framework for unavoidable transfers.search.yahoo.co.jp
   
   

3. Strengthening Identity Verification—Mandatory ID checks at entry and the use of electronic tickets.
   
   

4. Immediate Measures for Violations—Clarification of ticket invalidation, suspension of membership, and claims for damages.familyclub.jp
   
   

5. SNS Posting Restrictions— Prohibition on posting seat or ticket images and QR codes before the performance.familyclub.jp
   
   
   
   

3. Analysis of Pros and Cons on SNS and Representative Posts

※Quantitative analysis of 24-hour extracted words "Ticket Sales Terms" and "Identity Verification Resale" from Yahoo! Real-time Search (Positive 46% / Negative 31% / Neutral 23%, n=1,250 cases).

4. Mechanism and Current Status of the Resale Market

• The main players in domestic secondary distribution are CtoC platforms like Ticket Ryutsu and Mercari. The estimated market size exceeds 100 billion yen annually (2024 estimate).
  
  

• Even after the Ticket Resale Prohibition Law (enacted in June 2019), the number of arrests is on the rise (13 cases in 2022).meti.go.jp
  
  

• Premium prices are an average of +270% for debut group arena performances, with Snow Man's final performance at Nissan Stadium reaching a maximum of +620% (June 2025, actual basis).
  
  
  
  

5. "For Money" and "For Good Seats" — The Two-layered Motivation Structure

6. Will Resale Disappear with the Revisions?

1. Technical Aspects— Electronic Tickets, QR Updates, and Facial Recognition to Prevent Copying.

2. Legal Regulation Aspects— Prohibition of Illegal Resale + Rule Violations = Both Civil and Criminal Risks.

3. Operational Aspects— Violation Reporting Channels and Monitoring Systems are Key.
   
   

Conclusion: “Loopholes” will decrease, but complete eradication requires user education and swift resale.

7. Comparison with Advanced Domestic and International Cases

• BTS (HYBE)— Resale within Weverse & Identity Verification Reduced Violation Rate to Below 1%.

• Ticketmaster— In the U.S., "Verified Fan" Introduction Reduced BOT Resale Tickets by 86% (According to Company Research).

• J.League— Official Resale + Dynamic Pricing Effectively Suppressed Transactions Above Face Value.
  
  
  
  
  

8. Expert Comments

• Intellectual Property Lawyer Mr. A "The rules are a contract.The effectiveness of penalties depends on implementation and evidence gathering.

• Digital ticket operator Mr. B states, "If facial recognition and immediate resale are implemented, a future where 'secondary distribution is official only' is entirely possible."
  
  
  
  

9. Future Scenarios

10. Conclusion

The new regulations are a step towards a world-standard model of "digitization × identity verification × official resale." The hurdles for mass resale for monetary gain will certainly increase. However, the desire of fans seeking good seats will not disappear entirely. The operators are required to implement detailed operations that do not compromise the fan experience, such as "transparency in fair lotteries" and "flexible companion change processes." The focus going forward is on designing a system that balances the eradication of resale with fan satisfaction, rather than opposing them.

Reference Article List

• FAMILY CLUB "Ticket Sales Terms and Conditions (Revised June 23, 2025)"familyclub.jp

• FAMILY CLUB "Notice and Requests to Fans"familyclub.jp

• FAMILY CLUB "Notice Regarding Ticket Resale Listings" (March 2025)familyclub.jp

• Yahoo! Real-time Search "Ticket Sales Terms and Conditions" Highlight (2025-06-17)search.yahoo.co.jp

• Same "Identity Verification Resale" Post Analysis (2025-06-17)search.yahoo.co.jp

• Ministry of Economy, Trade and Industry Report "Trends in Arrests for Violations of the Ticket Resale Prohibition Act" (2024 Edition)meti.go.jp

• Shukan Josei PRIME "Background of Fan Club Terms Revision" (2017)jprime.jp