Exploring the Appeal of 'Brainrot'! Roblox's Craziest Game 'Steal a Brainrot': The "Stealing" Entertainment That Made Kids' Tears Go Viral

Game Overview and Popularity Background

"Steal a Brainrot" is a tycoon-style PvP game where players steal or purchase characters called "brainrot," known for their bizarre and silly visuals, to earn currency at their base. Approximately 2.7 million players, primarily children, are playing regularly, with numbers once reaching up to 5 million.

Many brainrot characters are AI-generated surreal meme characters in the Italian Brainrot style, with Tralalero Tralala being a representative example. These have become a topic of interest in internet culture and are designed to be highly compatible with social media.

Gameplay Elements and Design Philosophy

• Steal or Buy: At the start of the game, players can purchase brainrots flowing on a conveyor at a low cost. To aim for more efficient earnings, players need to infiltrate others' display bases to steal. Timing and strategy are essential for stealingPolygonRoblox Fandom.

• Base Defense and Risk: Brainrots within the base are displayed visibly to everyone, and a 60-second shield can be placed for defense, but it has a cooldown and doesn't last long. The risk of being stolen and the high visibility significantly affect human psychologyPolygonRoblox Fandom.

• Monetization and Rebirth Features: There are Pay-to-Win elements where players can purchase powerful weapons and management rights with Robux. Additionally, players can reset all assets with "Rebirth" to start anew with higher performance, though the risk of being stolen again always loomsPolygon.

SNS Enthusiasm and Criticism

On TikTok and YouTube, numerous videos of children breaking down in tears after their brainrots are stolen have been posted, with some cases reaching tens of millions of views. In one post, a sister who saw her crying brother declared, "I'll get revenge!" and the video garnered over 36 million viewsPolygon.

On the other hand, there are comments pointing out, "Isn't it exactly what the game's title suggests?" and "Don't complain without understanding the gameplay," highlighting the divide between those who find the game entertaining and those who see ethical issues.

On Reddit, there is a strong perception that "it's mostly child players," and while the animations and effects are good, some opinions suggest the game content itself is "boring"Reddit.

Development Company and Commercial Structure

The creators are do_small and SpyderSammy. They are part of Do Big Studios, which also includes Grow a Garden under its umbrella, and has grown through acquiring popular games and implementing FOMO (fear of missing out) monetization designs.

Criticism from YouTubers and SNS voices includes comments like "companies that enjoy taking money from children" and "indie developers lose originality by selling their games." Some also feel uneasy about turning brainrot culture, which seems harmful to the brain, directly into entertainment.

🗣️ Voices on SNS (Summary)

• The viral phenomenon of brainrot theft and crying videos spreading on TikTok and YouTubePolygon

• On Reddit, there are comments pointing out "excessive popularity" and "the animation is good, but the gameplay is lacking"Reddit

• On the other hand, there are supportive comments saying "the game's name directly reflects its content, so there's no complaint" (in video comments and on TikTok)Polygon

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