LINE Major Overhaul: VOOM Tab Removed → Focus on Shopping as a "Super App"

I. Overview and Schedule of the Renewal

• The announcement will be made at the earnings briefing on August 4 (FY2025 Q1)Impress Watchplus-web3.com

• Implementation will begin on September 16 for some users, and all users by the end of the yearApparioKinininaru, Kinaru…

II. Details of the Changes

• Change in Bottom Tab Structure: VOOM → Shoppingzuki’s Timesplus-web3.com

• How to Continue Using VOOM (Access Procedures and Discontinued Features)LINE Help CenterAppario

• New Shopping Tab: Positioning of LINE Commerce, LINE Gift, and Recommendation-based LINE ShoppingImpress Watchplus-web3.com

• Enhancement of Wallet Tab, PayPay Integration, Mini App UI & UX Improvementsplus-web3.com

III. Background and Objectives

• Actual Usage and Issues of VOOM: Low Usage, Complex UI, Dissatisfactionzuki’s Timesnote

• Shift to EC Domain: Intent of Introducing LINE Commerce and AI Recommendationsplus-web3.com

• Payment Function and Infrastructure Strategy: Aiming to Expand Economic Sphere with PayPay Integrationplus-web3.com

IV. User Reactions

• Comments on SNS: "Welcome" and "It's become more convenient"

• Voices Saying "LINE is Enough for Messaging" and "Tired of Multi-functionality"zuki’s Times

V. Comparison with Overseas (Tentative Section: Information Needed)

• Examples of Similar Moves by LINE Overseas: WeChat's Super App Strategy, etc. (Additional details if available)

VI. Future Prospects and Challenges

• Maintaining User Experience and Balancing Multi-functionality

• Measuring the Effects of EC Integration and Evaluating the Results of Mini App Integration

• Prospects for Continuous AI Integration and Improvement in Personalization Accuracy

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