Fujifilm to Raise Camera Prices Again in the U.S. Starting August 30—Tariffs and Market Uncertainty Behind the Move

Fujifilm will once again raise the prices of cameras and lenses in the U.S. market. The implementation date is set for August 30, 2025. The company informed DPReview that it will make additional price adjustments due to "volatile market conditions." This latest price increase follows the one on August 1, where prices were raised by up to $800 (e.g., the X100VI went from $1,599 to $1,799, the X-T5 from $1,699 to $1,899, and the GFX100 II from $7,499 to $8,299). The details of the new price increase and the affected products have not been disclosed, but the new models “X half” ($849) and X-E5 ($1,699) will remain unchanged. The background to this includes a new U.S.-Japan trade agreement imposing a flat 15% standard tariff on imports from Japan, leading to supply chain restructuring and increased costs. The immediate impact on domestic prices in Japan is expected to be limited, but there could be effects on parallel imports, the used market, rental fees, and creators' equipment procurement and expense planning. Readers considering a purchase may benefit from making a decision before August 30 or reviewing exchange rates, stock availability, and warranty conditions.