Do Not Let Talent Be Killed: "BMSG" Led by SKY-HI Takes Legal Action Against Defamation, Obtains Order for Disclosure of Sender Information

1. Introduction: BMSG's Commitment to "Not Killing Talent"

Since 2024, artists affiliated with BMSG have been subjected to slander and defamation. The content included personal attacks on social media and anonymous forums, spreading false rumors, and persistent criticism of appearance and singing ability, which could not be overlooked.

To protect the most important aspect of entertainment activities—"the heart"—BMSG decided to take legal action against these slanders. In June 2025, the Tokyo District Court issued a formal order for the disclosure of sender information, making it possible to identify malicious posters.

2. Who is SKY-HI? From Artist to Entrepreneur

SKY-HI (real name: Mitsuhiro Hidaka) is a person who achieved success as a member of AAA and as a solo artist and producer. In 2020, he established BMSG to create a place where artists can believe in their potential and take on challenges.

The founding philosophy of BMSG is imbued with a strong desire to ensure that talented young people are not crushed by societal prejudices and stress, and the current legal response is an extension of that.

3. The Reality and Severity of Slander

According to BMSG, the slander included personal attacks on specific artists, sexual harassment, baseless gossip, and even slander against their families. As a result, several artists were mentally cornered to the point where continuing their activities became temporarily difficult.

One of the affected artists testified, "I almost lost the confidence to stand in front of the fans," exemplifying how words on the internet can have a significant impact on the real world.

4. Details and Process of Legal Action

BMSG, in collaboration with a team of specialized lawyers, implemented the following legal actions:

• Preservation of evidence by lawyers

• Disclosure request based on the Provider Liability Limitation Act

• Petition to the court

• Order for disclosure of sender information by the Tokyo District Court
  
  

This process took over six months but was steadily advanced, and the identification of multiple posters is imminent. They are considering filing lawsuits for damages in the future.

5. Official Statements from BMSG and SKY-HI

BMSG released a statement on their official website, stating:

"We chose legal action to protect the future of talented artists and to build a healthy entertainment industry. To safeguard freedom of expression, it is necessary to respond firmly to malicious attacks."

SKY-HI also communicated the following on his social media:

"Talent holds infinite potential. We can no longer remain silent against words that kill it."

6. Comparison with Anti-Defamation Measures Overseas

Legal actions against defamation are becoming common overseas as well. In South Korea, particularly, stricter penalties for defamation have been promoted following the suicide incidents of K-POP idols.

In Western countries, defamation against celebrities can lead to high compensation orders as libel. Similarly, in Japan, accountability in the online space is being strengthened, and BMSG's current move can be seen as a forerunner.

7. Reactions from Fans and Media

In response to this measure, many fans have voiced their support, saying, "It's wonderful to see the stance of protecting artists," and "It gave us courage." On the other hand, some media have raised the issue of "how to balance freedom of speech."

In this way, the debate over "expression and protection" in the age of social media is shaking the structure of the entire entertainment industry.

8. Future Outlook: New Relationships Between Artists and Companies

BMSG's actions demonstrate a stance of "coexistence and collaboration" rather than mere "management." Only when the mental safety of artists is protected can creative activities be sustainable. It is expected that similar movements will spread to other entertainment agencies and media companies.

Additionally, fans are also required to be aware of the impact of their words and to build a healthier support culture.

Conclusion

BMSG's legal action was a significant move that brought hope to artists troubled by defamation. It also serves as an opportunity to reassess the freedom and responsibility of expression in the online society and will help reconsider the future of Japan's entertainment industry.

📚 List of Reference Articles (External Links, in Chronological Order)

1. BMSG Takes Legal Action Against Defamation: "To Not Kill Talent"｜Model Press (July 11, 2025)
   　Reports on the process of obtaining an order for the disclosure of sender information in response to defamation against affiliated artists.

2. SKY-HI's Full Statement on Social Media｜SKY-HI Official X (July 11, 2025)
   　Features SKY-HI's strong message, "To Not Kill the Talent of Artists."

3. How Far Can Legal Action Against Defamation Go｜Lawyers.com News (November 2024)
   　Detailed explanation of the laws and litigation procedures against defamation of celebrities.

4. Overview of the Disclosure System for Sender Information in Japan｜Ministry of Internal Affairs and Communications (April 2024)
   　Official government materials on the structure of the system and the flow of disclosure requests.

5. Suicide Issues in the Korean Entertainment Industry and Defamation Countermeasures｜BBC JAPAN (October 2023)
   　Reports on the defamation damage to K-POP artists and the legal system reform in Korean society.

6. Artists and Defamation—How to Protect Mental Care｜NHK Close-Up Gendai (May 2023)
   　Analysis of mental health and challenges in the entertainment industry.