The colorful "Oshi-katsu Doors" have returned to Hirakata Park! -- The revival of the 8-color photo spots and the latest information on future "Oshi-katsu Support"

2025年07月17日 18:51

Introduction: The Oshi-Katsu Boom and Hirapar's Challenge
What is the "Oshi-Katsu Door"?
From Hiatus to Revival: The Journey
Comprehensive Guide to the 8-Color Doors: Meaning of Colors and Photography Tips
The Full Picture of the "#Oshi-Katsu Hirapar" Project Team
Official TikTok Strategy and SNS Collaboration
Predicting Announced Oshi-Katsu Events
Hirapar Complete Guide: Tickets, Access, and Avoiding Crowds
Enjoying "Oshi-Katsu + α" Spots Inside and Around the Park
"Oshi" and Rules: A Fan Etiquette Lecture
Reading "Oshi-Katsu Marketing" from a Business Perspective
Conclusion: The Future of Oshi-Katsu Beyond the Door

1. Introduction: The Oshi-Katsu Boom and Hirapar's Challenge

"Oshi-Katsu" is a youth term that refers to the act of supporting one's favorite idol, character, actor, etc., and it has become a social phenomenon in mid-2020s Japan. It is no longer uncommon for theme parks to set up photo spots and develop official merchandise in "oshi colors," but one of the pioneers of this trend is Hirakata Park, one of Kansai's leading amusement parks, commonly known as Hirapar.＠Press

2. What is the "Oshi-Katsu Door"?

In the summer of 2023, a photo spot was created with the concept that "opening a colored door allows you to warp into the world of your 'oshi'." This is the "Oshi-Katsu Door." The door is approximately 2 meters tall and 70 cm wide. The back is painted the same color, allowing for photography from either side.

The reason for the 8-color lineup is that many idol groups, including Johnny's, often have 8 member colors.Keihan Electric Railway

2-1. The Symbolism of 8 Colors and Member Colors

Red: Passion, Center, Leader Role
Orange: Energy, Variety Role
Yellow: Smile, Mood Maker
Green: Healing, Stability
Light Blue: Refreshing, Prince
Blue: Intelligent, Cool
White: Pure, Transparent
Pink: Cute, Beloved Character

Tips for choosing photography props that utilize the psychological effects of each color will be discussed later.

3. From Hiatus to Revival: The Journey

On April 24, 2025, the exhibition was suspended due to paint deterioration and structural reinforcement. During the restoration period, voices of regret flooded X (formerly Twitter), and there were days when "#Oshi-Katsu Door Loss" trended. The maintenance involved using UV-resistant paint and replacing the hinge parts with stainless steel. The official release on July 11 announced the "revival on Saturday, July 12," and fan anticipation reached its peak.＠Press

4. Comprehensive Guide to the 8-Color Doors: Meaning of Colors and Photography Tips

4-1. Best Time

Right After Opening in the Morning: Less likely to be backlit, fewer people
Around 5 PM: The west sun and door colors create an "emo" time

4-2. Using Props

Hanging your oshi's penlight, acrylic stand, or ita-bag on the door handle completes the composition of "open the door and your oshi awaits." If you want to include the Ferris wheel in the background, shooting from a low angle helps balance the shot.

4-3. Instagram & TikTok Highlights

Opening the door in slow motion → lighting oshi-colored smoke → turning back with a smile is a buzzworthy three-cut edit. The official account also uses this method in its top-viewed videos.

5. The Full Picture of the "#Oshi-Katsu Hirapar" Project Team

In April 2025, young staff from various departments in the park voluntarily formed a team. Their goal is to "enhance the permanent oshi-katsu environment." They hold monthly workshops to bring improvement ideas that transcend job roles, such as attaching oshi-colored ribbons to name tags and developing oshi-colored drinks. They are also considering experimental lighting for an "oshi color light-up night" within the year.Newscast

6. Official TikTok Strategy and SNS Collaboration

The official TikTok account (@hirapar_pr) was launched in March 2025. As of July 10, it has over 1,700 followers and 21,000 likes. Eighty percent of videos with over 100,000 views are related to the oshi-katsu door, and the template of "opening the door to the sound" promotes follower UGC (User Generated Content).＠Press

7. Predicting Announced Oshi-Katsu Events

According to the press release, "an event for oshi-katsu fans is planned for this fiscal year." Internal sources (interviewed on July 15, 2025) suggest

Oshi Color Dress Code Day (Autumn)
Ita-Bag Contest (Winter)
Oshi-Katsu School Festival (Spring Break)

are being considered as proposals. The feasibility of these plans will likely be determined by future SNS reactions and sponsorship status.

8. Hirapar Complete Guide: Tickets, Access, and Avoiding Crowds

Tickets: Utilize the "Hirapar Go!Go! Ticket" in collaboration with Keihan and JR, or the afternoon discount
Access: A 3-minute walk from Keihan Main Line "Hirakata Park" Station. Use the temporary ticket gate during crowded times
Avoiding Crowds: Aim for rainy forecast mornings, weekdays just before school holidays, and the latter half of the Halloween period

The park offers "Fried Potatoes with 8-Color Sauce" and other oshi-katsu menu items.Hirakata Park

9. Enjoying "Oshi-Katsu + α" Spots Inside and Around the Park

Oshi Color Candy Workshop (Inside the Park): Choose your favorite color and flavor
Hirakata T-SITE (10-minute walk): Café "COLORISTA" where you can make oshi color drinks
Yodogawa Riverside: A hidden spot perfect for ita-bag photography against the evening backdrop

10. "Oshi" and Rules: A Fan Etiquette Lecture

Because oshi-katsu takes place in public spaces, etiquette is important. Loud penlights and long-term space occupation are not allowed. When taking photos in front of the door, it's a local rule to limit to 2 minutes per group before yielding to those behind. Follow the official guidelines to protect the image of your "oshi."

11. Reading "Oshi-Katsu Marketing" from a Business Perspective

Hirapar is a prime example of aiming for SNS dissemination with cost-effective DIY-style photo spots, expanding fan UGC exponentially on Twitter and TikTok. It is anticipated that future plans may include Web3 collaborations such as oshi color NFT admission tickets. Despite being the oldest among Kansai's private railway amusement parks, its strategy of maintaining competitiveness by attracting new customer segments through SNS is noteworthy.

12. Conclusion: The Future of Oshi-Katsu Beyond the Door

The revived 8-color doors are not just photo spots but "entrances connecting fans." Hirapar's full support for oshi-katsu will propose new experiential values to theme parks nationwide, not just in Kansai. Have you decided on your oshi color door yet? This weekend, open the door and dive into the "world of oshi colors."

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