"The 30th Anniversary Gateway of Life and Earth Opened by 'Tamagotchi Paradise' — The SDGs Message Delivered by 90s Culture and the Future of the Fourth Boom"

The digital pet "Tamagotchi," which was born in 1996, will celebrate its 30th anniversary in 2026. Bandai is set to release the latest model, "Tamagotchi Paradise," on July 12, 2025, with pre-orders reaching 400% compared to the previous version. A standout feature is the new "Zoom Dial," which allows users to navigate through four layers: space, planets, fields, and cells, learning about biodiversity and a circular society through activities like converting waste into biofuel. With over 50,000 possible individual variations created through a combination of nurturing environments and genetics, users can experience diversity and inclusive values. This article analyzes the cultural impact of the three waves of popularity, the potential as a next-generation educational tool, and the expansion of IP business through integration with the metaverse and the use of NFTs. It also deciphers the global expansion strategy, including souvenir demand from inbound tourists, showcasing how this legacy IP is tackling global challenges.