Nintendo Switch 2 4th Lottery Announcement - Rises Again to No. 1 on SNS Trends; Unstoppable "Rejection Festival" and Fans' Agitation

1. Background: Why Lottery Sales Are Predominant in Japan

• Supply and Demand Gap in the Console Market

• The Presence of Scalpers and Legal Regulations

• Japan's Unique "Lottery Culture" and Fan Community Formation

2. Overview and Schedule of the 4th Lottery

• Application Period: June 3rd to 11th

• Result Notification Email: Around 14:00 on June 17thgame.watch.impress.co.jp

• Winner Purchase Period: June 19th 12:00 to 24th 11:00news.mynavi.jp

• Next (5th) Lottery Announcement: Scheduled for Early Julyitmedia.co.jp

3. "Losing Festival" by the Numbers

4. Main Episodes of Wins and Losses Spread on SNS

• Shoma Uno's "I don't feel like I can win!""Post received 40,000 likes mainichi.jp

• VTuber Suisei Hoshimachi and Rui Takane's 'Audition Results' Post excite.co.jp

• Takahashi Meijin's 'Full Rejection Email Exposure' leads to '#TakahashiMeijinRejection' tag creation

5. New Measures to Prevent Resale

1. Random Fulfillment

   • Randomizing delivery timing and limiting delivery destinations even after winning
     
     

2. Queue Position Resale Ban

   • Invalidating transfer of queue numbers in store lotteries
     
     

3. QR Code Authentication Enhancement

   • One-time linkage with My Nintendo account upon device activation
     
     

4. Non-automated Reapplication

   • 'Knockout System' requires manual entry for each unsuccessful applicant

6. Comparison with Overseas Markets

7. Future Prospects and Fan Strategy

• Early July: Additional 100,000 units expected in the 5th lotterysnkrdunk.com

• August: Expansion of in-store lottery at mass retailers, pre-event experience from mid-August

• September: Revised Ticket Law for Resale Countermeasures (tentative name) expected to be enacted

Acquisition Strategy Advice

1. Update My Nintendo Account Information

2. Access is easier to avoid congestion the night before the deadline than right after the lottery starts

3. Multilingual models currently have lower oddsstore-jp.nintendo.com
   
   
   
   

8. Conclusion: When Will the Frenzy Subside?

The excessive demand for Switch 2 has established itself as an "event of winning or losing" beyond mere scarcity.Sharing and humor on social media strengthen the sense of solidarity among fans, while also sharply visualizing dissatisfaction with reselling and feelings of unfairness. Whether Nintendo's production increase plan and new lottery design will be effective remains to be seen—the additional supply in the summer of 2025 will be a litmus test.

Reference Articles

1. GAME Watch "My Nintendo Store Announces Results of the 4th Lottery for Switch 2!" (2025/06/17) game.watch.impress.co.jp

2. Magmix "'Switch 2' Lottery Results Become a Hot Topic with Audition Reports" (2025/06/17) magmix.jp

3. 4Gamer "Announcing the Results of the 4th Lottery Sale for Nintendo Switch 2" (2025/06/17) 4gamer.net

4. ITmedia NEWS "No 'Automatic Transfer' to the 5th Lottery, Nintendo Announces" (2025/06/17) itmedia.co.jp

5. MyNavi News "Results of the 4th Switch 2 Lottery, Next Announcement Scheduled for Early July" (2025/06/17) news.mynavi.jp

6. Game*Spark "Background of the Sudden Rise of 'Air Rider' in X Trend: Is It Due to the Switch 2 Lottery?")(2025/06/17) gamespark.jp

7. Excite News "Hololive Hoshimachi Suisei and Others' Lottery Results" (2025/06/17) excite.co.jp

8. Mainichi.jp "Switch2 Lottery Audition Report in the Spotlight" (2025/06/17) mainichi.jp

9. Nintendo Official Store "Nintendo Switch 2 Lottery Sales Page" store-jp.nintendo.com