In the summer of 2025, a boom arrives with "Instagrammable" and healthy trends! The Secret Behind the Rising Popularity of 'Watermelon Juice' in Japan and a List of Stores Where You Can Buy It

Table of Contents

1. Introduction: "Heat Stroke Alert" and Watermelon Juice

2. What is Watermelon Juice: Nutritional Value and Taste

3. Decoding the Buzz with Five Keywords

4. Sales Status of Major Chain Cafes

5. Experience Freshly Squeezed Juice at Specialty Stores & Local Events

6. Bottled Products Available at Convenience Stores & High-End Supermarkets

7. SNS Analysis: The Spreading Power of TikTok and Influencers

8. Agriculture & Sustainability Perspective: Effective Use of Non-Standard Watermelons

9. Future Prospects and Business Opportunities

10. Conclusion
    
    

1. Introduction: "Heat Stroke Alert" and Watermelon Juice

In July 2025, the Meteorological Agency announced that "temperatures from July to September will be significantly higher than average," and a "heat stroke alert" is being issued daily.MISSION JAPANr-e-hayashi.co.jpIn this situation, watermelon juice, which is over 90% water, is gaining attention and is being supported as a "drinkable parasol."

2. What is Watermelon Juice: Nutritional Value and Taste

• Hydration: About 180 ml of water in a 200 ml glass.

• Citrulline: Promotes blood flow and reduces swelling.

• Lycopene: Antioxidant effect is 1.5 times that of tomatoes.

• Potassium: Replenishes electrolytes lost through sweating.

• Natural Sweetness and Low Calories: About 60 kcal even without added sugar.mybest

3. Decoding the Buzz with Five Keywords

1. Heat Countermeasure—Practical as a "drinkable coolant."tenki.jp

2. Aesthetic Appeal—The contrast of crimson and black seeds has strong visual appeal in photos. Total TikTok views are surging.TikTokTikTok

3. Taiwan & Korea Culture—Reimport of street shops and stall culture.Press Release & News Release Distribution Share No.1｜PR TIMES

4. Health Consciousness—Also appealing to vegan and gluten-free audiences.

5. Sustainability—Reducing food waste by utilizing non-standard watermelons.

4. Sales Status of Major Chain Cafes

One Point
In addition to the above, there are rumors that Blue Bottle Coffee's summer limited "NOLA SUMMER" series will adopt watermelon-derived syrup as a secret ingredient this season, and menu expansion is expected.Press Release & News Release Distribution Share No.1｜PR TIMES

5. Experience Freshly Squeezed Juice at Specialty Stores & Local Events

• EATALY Harajuku "Kumamoto Spring Watermelon 100% Juice"—Highland watermelon from Kumamoto squeezed in-store.Travel Web Magazine Tabiiro

• DiverCity Tokyo "GOKUGOKU"—Annual sales No.1 "Freshly Squeezed 100%."Instagram

• Watermelon Party 2025 (Nerima Ward)—VIP seats with all-you-can-drink sold out.amaisuika.com

6. Bottled Products Available at Convenience Stores & High-End Supermarkets

At Kaldi, Seijo Ishii, and Natural Lawson, straight juice 100% products like Thailand's "CHABAA" and America's "UFC" are expanding their shelf space, and Seven-Eleven, which has frozen smoothie machines, is offering period discounts.mybestPress Release & News Release Distribution Share No.1｜PR TIMES

7. SNS Analysis: The Spreading Power of TikTok and Influencers

"#WatermelonJuiceTasteTest" videos are going viral one after another, with some posts exceeding 3 million views. Users post reviews based on criteria such as "flavor intensity," "presence of seeds," and "ice granularity," and chains are achieving synergy by reposting UGC on their official accounts.TikTokTikTok

8. Agriculture & Sustainability Perspective: Effective Use of Non-Standard Watermelons

According to statistics from the Ministry of Agriculture, Forestry and Fisheries, the non-standard