Decoding the "Naniwa Wedding Rush"—Tomohiro Kamiyama from WEST announces his marriage, making him the fourth person from STARTO this year. The "one person per group" jinx is a thing of the past.

1. First, What Happened: Organizing the Facts

• October 24 (Friday) Night: WEST's Tomohiro Kamiyama officially announced his marriage to a non-celebrity woman. Kamiyama commented, "I apologize for the personal matter... I will continue to strive forward."Excite
  
  

• Same Day Reports: Oricon, TBS NEWS DIG, Nikkan, and others reported simultaneously. It became a topic that this was the fourth marriage announcement from a STARTO-affiliated talent within the year, and that it was concentrated among members of groups from the Kansai region.Oricon+2TBS NEWS DIG+2

Main Timeline of This Year (2025)

• January 3: WEST's Akito Kiriyama announced his marriage to former Japan national volleyball team member Maiko Kano.nikkansports.com

• February 24: SUPER EIGHT's Tadayoshi Okura announced his marriage and his partner's pregnancy.Oricon+1

• October 14: SUPER EIGHT's Shingo Murakami announced his marriage.Oricon+1

• October 24: WEST's Tomohiro Kamiyama got married. This makes him the fourth person this year.nikkansports.com

2. What is the "Naniwa Marriage Rush"?

All four cases occurred within debut groups from Kansai (WEST / SUPER EIGHT), and due to the short period of concentration and geographical grouping, it is referred to as the "Naniwa Marriage Rush." This phrase has been used in media headlines, and the trend has become recognized.Sponichi Sponichi Annex

Impact Points

• Ease of Becoming a Topic: The tagging of concentrated period × same regional origin supports headline creation.

• Change in Fan Psychology: A celebratory mood has become mainstream, with many positive reactions observed on platforms like X.coki

3. The "One Member Per Group" Jinx is a Thing of the Past

The "urban legend" long spoken of among fans, "only one married member per active group," has been clearly overwritten by the reality of 2025. In WEST, Kiriyama and Kamiyama are married, and in SUPER EIGHT, Okura and Murakami are married.The fact that the "second person" followed in both groups within the same year has been reported as making the jinx a "thing of the past."Sponichi Sponichi Annex

The important thing is the "accumulation of precedents." Not just a single exception, but the fact that precedents have aligned in multiple groups within the same year suggests that the industry's "practical operations" have effectively been updated.

4. Tomohiro Kamiyama's Comment and the Agency's Tone

Kamiyama emphasized "I may have many shortcomings..." and consideration and diligence towards fans and stakeholders. The agency's announcement also followed a concise and balanced standard format. This embodies the recent standardization of life event management by STARTO (concise, prompt, early presentation of primary information).Excite

5. Maturity of Fan Culture: Celebration and Assurance of "Continued Support"

• Visualization of Celebratory Voices: Comments in major media and reactions on social media are filled with "sincere announcements" and "congratulations."coki

• Balancing Group Activities: This year, even with the establishment of the "second person" in two groups, music, variety, and streaming exposure continue, which is suggestive.The equation of "marriage = activity stagnation" is receding.

6. Business Insights: Re-designing Brand, Sponsorship, and Merchandising

1. Redefining the Brand
   The presence or absence of "romantic relationships and marriage" is now incorporated as part of the "charm of personality."Sincerity and responsibility can become qualities that sponsors prefer.
   
   

2. Expanding the Target
   A new axis of empathy is created for married and parenting demographics. There is potential for expanded advertising connections with lifestyle information programs and family products.
   
   

3. Merchandising Strategy
   Life event-linked limited-time goods and celebratory campaigns should be designed with congestion and resale countermeasures. Online lottery and delayed delivery methods ensure fairness and inventory optimization.
   
   

4. Risk Management
   Immediate FAQ for sudden news (continuation of activities, future exposure, schedule) should be templated. By repeating the same message across fan clubs, social media, and programs, the "seeds" of misinformation can be nipped early.

7. Key Points for Media Topics (For Editors and PR Personnel)

• Keywords: "Naniwa Marriage Rush," "Fourth Person," "Kansai-Origin Debut Group," "One Member Per Group Jinx is Past," "Balancing Activities"

• Speaking in Numbers: By October 2025, four cases / the second person in two groups were established.nikkansports.com

• Pathway to Primary Information: Clearly cite official announcements and URLs, and the announcement times of major media (ensure trust).

8. Q&A: Quick Answers to Common Questions

Q1. What is the background of the "rush"?
A. While there is an element of coincidental timing, diversification of values and standardization of operations (quick and concise announcements) have been a tailwind.Balancing marriage and activities is being established as "practical."nikkansports.com

Q2. Will "multiple married members per group" increase in the future?
A. The 2025 cases have set a precedent, and the psychological and operational hurdles have clearly lowered. It is highly possible that this will increase depending on the situation of each group.

Q3. What can fans do?
A. Check primary information → Celebrate and support activities → Avoid spreading misinformation. Make it a habit to check links from official and major media.Oricon

9. The Future of "Idols and Life Events"

• From "Hiding" to "Communicating Carefully": Quick presentation of primary information builds trust.

• "Designing Participation in Celebrations": Prepare pathways for participation such as streaming comments, limited online projects, and fan club Q&A.

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