The "Pokémon Room," which captivates fans worldwide, has been expanded and renewed across 10 facilities—offering the ultimate hotel experience where you can "stay as if living" surrounded by 100 Pokémon.

1. Why "Pokémon Room" Now?

29 years have passed since the release of the Game Boy version of "Pokémon Red and Green" in 1996. The Pokémon brand has expanded its domain from games, anime, movies, cards, apps, and e-sports to tourism and hospitality in recent years, with the total global market size said to exceed $150 billion.

The "Pokémon Room," born in 2019, is a hotel project that embodies the wish of global fans who want to immerse themselves in the world of Pokémon even while traveling. It goes beyond mere character decoration, featuring a significant characteristic of integrating MIMARU's brand philosophy of "staying as if living" with character IP.prtimes.jp

2. Renewal Highlights: 100 Pokémon × Zoning for Enhanced Immersion

The following design philosophy was set for this renewal.

1. "More Pokémon"—The visual presentation, which used to feature 30-50 Pokémon, has been increased to 100.

2. "Deeper Worldview"—Each area has its own type and story, linked with the guest's movement path.

3. "More Family-Friendly"—Bunk beds have been introduced to comfortably accommodate 4-6 people.prtimes.jp

For example, in the bathroom, water-type Pokémon like Psyduck and Wailord play with bubbles, while in the kitchen, Snorlax and Bayleef, who loves Snorlax, watch over the cooking. The illustrations on the walls and ceilings follow detailed placement rules, such as "flying types when you look up, ground types at your feet," filled with tricks that make you want to open the Pokédex.famitsu.com

3. Expansion Areas and Room Specifications

The 10 facilities are as follows (★ indicates new establishments). Each facility has different layouts and presentation content, attracting many repeat visitors who enjoy "Pokémon Room Pilgrimage."wwdjapan.com

• MIMARU Tokyo Ueno EAST

• MIMARU Tokyo Hatchobori

• MIMARU Tokyo Ginza EAST

• ★MIMARU Tokyo Kinshicho

• ★MIMARU Tokyo Ikebukuro

• MIMARU Kyoto Shinmachi Sanjo

• MIMARU Kyoto Kawaramachi Gojo

• MIMARU Kyoto Nishinotoin Takatsuji

• MIMARU Kyoto STATION

• MIMARU Osaka Namba NORTH

Room Types

4. Experience Value: From "Staying" to "Living"

MIMARU offers long-stay specifications with all rooms over 40㎡ and equipped with a kitchen. By injecting Pokémon elements into this,

• Searching for Pokémon while cooking

• A laundry room where a Poké Ball-patterned bag shines

• AR effects linked with photo spots for SNS
  
  
  such "living path × character" interactions are created. The time spent staying becomes an attraction in itself. Additionally, at check-in, multilingual staff in English, Chinese, Korean, and other languages hand out original goods and explain the stay guide in the guest's native language. This embodies the operating company's inclusive policy of "breaking down language barriers and sharing cultures."mimaruhotels.com

5. Attractions from an Overseas Fan Perspective

1. Accessibility—Distributed in Tokyo, Kyoto, and Osaka, directly connected to major tourist destinations.

2. Facilities for Long Stays—Laundry and cooking available, strollers and large suitcases allowed.

3. Exclusive Novelties—Laundry bags and stickers are only available in Japan.

4. Tax-Free & Cashless—One-time payment at check-in, supporting 15 major currencies.

5. Consideration for Religion & Food Culture—Halal and vegetarian-friendly kitchen utensils available for rent.

6. Comparison: Differences from Overseas Character Hotels

The Pokémon Room is unique in its approach to "integrating IP into everyday life."

7. Sustainability and SDGs

• Recycled Material Carpets: 50% Recycled Yarn Used

• Minimization of In-Room Amenities: Toothbrushes and combs are distributed only upon request at the front desk

• Promotion of Local Ingredients: Coupons provided in partnership with local shopping streets in each city
  
  

These efforts also lead to preparations for acquiring the international hotel rating "Green Key."

8. Pricing and Reservation Trends

• Base Rate: From 38,000 yen per night for 4 people per room (including tax and service charge, varies by season and facility)

• Average Reservation Lead Time: 2.5 months in advance for domestic guests, 3.8 months for international guests

• Repeat Rate: About 22% of initial room users have booked more than twice (official survey)
  
  

Search numbers have increased by about 160% compared to the same period last year. Some facilities had 70% of their slots filled within a week of the renewal announcement.prtimes.jp

9. Experience Report Highlights

In a preliminary stay report by Famitsu,

• children repeatedly said, "I want to live here."

• Adults also found that the stay wasn't long enough while searching for their favorite Pokémon

• The giant Snorlax became a buzzword on overseas social media
  , among other comments.famitsu.com

10. Future Prospects

The operating company announced that they are considering pop-up expansions in major Asian cities and location-based events in collaboration with Pokémon GO. Additionally, there is a comment that they aim for 200 Pokémon in the next renewal, with expectations for evolution as a model case for IP-utilizing hotels.prtimes.jp

List of Reference Articles (External Links, in Date Order)

1. PR TIMES "The Evolved Pokémon Room is Finally Here!" (2025/06/30)prtimes.jp##HTML_TAG_512