The World is Watching! Complete Guide to "Nuikatsu" ── Take a Peek into the Cutting-Edge of Fan Activities Different from Acrylic Stands

Table of Contents

1. What is "Nuikatsu"?

2. Origin and History: The Background of the Gen Z Boom

3. 7 Ways to Enjoy Nuikatsu

4. Basic Knowledge of Acrylic Stands (Akusta)

5. Nuikatsu vs. Akusta: 5 Differences

6. Essential Goods and Market Size

7. SNS Strategy and Overseas Expansion

8. Photography Techniques & Safety Manners

9. Business Opportunities and Creator Support

10. Conclusion: Where is the Future of Oshikatsu Heading?
    
    

1. What is "Nuikatsu"?

"Nuikatsu" is a lifestyle that brightens up daily life through plushies of one's favorite characters. Taking photos at cafes or going on "nui trips" have become standard, with hashtags like #ぬい活 and #ぬい撮り rapidly increasing on social media.trans.co.jporiginalgoods.press

2. Origin and History: The Background of the Gen Z Boom

According to research by SHIBUYA109 lab., from the latter half of 2023, there has been a surge of young people in the Shibuya area enjoying "nui in the bag." It has been ranked in the "Things and Experiences" category in the 'Trend Forecast 2025', and further growth is expected.prtimes.jp

3. 7 Ways to Enjoy Nuikatsu

1. Cafe Nui Photos: Capture the "aesthetic" by photographing with mini sweets.trans.co.jp
   
   

2. Nui Trips: Post with tourist spots in the background using #ぬい旅.
   
   

3. Turnaround Videos: A series of photos making the nui turn around is trending on TikTok.prtimes.jpprtimes.jp
   
   

4. Coordination: Expressing seasonal feelings with handmade costumes.
   
   

5. Room Deco: Creating a "favorite space" with dedicated shelves and LED lighting.
   
   

6. Collaboration Cafe Limited Menu: Some shops sell small accessories for plush toys.
   
   

7. Photo Book Creation: Compiling memories into booklets every six months.note.com
   
   
   
   

4. Basic Knowledge of Acrylic Stands (Akusta)

Akusta are three-dimensional goods with character illustrations printed on transparent acrylic boards. With technological advancements, they can be easily produced even at doujin events and have become a staple in supporting activities.visipri.comtrans.co.jp

5. Plushie Activities vs. Acrylic Stands: 5 Differences

6. Essential Goods and Market Size

The average annual expenditure of Gen Z exceeds 17,000 yen for the body, costumes, and storage combined. "Plushie Activity Goods" are diversifying, including dedicated bags, cushions, and portable pouches. According to a survey by Trans Co., corporate requests for related products increased by 130% year-on-year.prtimes.jptrans.co.jp

7. SNS Strategy and Overseas Expansion

• Hashtag Usage: English tags like "#PlushieTravel" and "#StuffedToyPhotography" are rapidly increasing overseas fans.kawaraban.jp

• Multilingual Captions: Concise Japanese-English captions increase repost rates.

• International Events: At events like Anime Expo, the "Plushie Meet-Up" corner has become a staple.
  
  
  
  

8. Photography Techniques & Safety Manners

• Lighting: Avoid backlighting and set the F-number around 2.8 to make the subject stand out.oshikatsu.layup.info

• Composition: Portrait composition + rule of thirds. Adjust the blur by the distance between the background and the subject.animeanime.jp

• Choosing Accessories: Unify colors with favorite color drinks or clear bags.trans.co.jp

• Outdoors: Use a mini tripod to prevent finger intrusion or falling.news.mynavi.jp

• Copyright: Check the publisher's guidelines for commercial use or unauthorized sales.
  
  
  
  

9. Business Opportunities and Creator Support

With the small-lot production of goods, individual creators can easily sell original plushies and costumes. Companies are developing new services such as tours and photo studios for "plushie trips."trans.co.jp

10. Conclusion: Where is the Future of "Oshi-katsu" Heading?

"Nuikatsu" aligns well with the values of Generation Z, who prioritize "experiences" over "things," and will continue to evolve alongside acrylic stands, becoming more multicultural and international. The warmth of touch is a universal charm that transcends age and borders. Through this culture, share your own "story with your favorite" with the world.

List of Reference Articles

• [Complete Edition] What is "Nuikatsu"? A Thorough Explanation of Its Charm and Latest Items!trans.co.jp

• What is "Nuikatsu"? Reasons for its popularity and activities originalgoods.press

• Survey on the Reality of "Nuikatsu" among Generation Z (PR TIMES) prtimes.jp

• Sharing the Charm of "Nuiphoto" × "Lifestyle" on SNS! prtimes.jp

• Basics of Nuiphoto & Introduction to Café Photography trans.co.jp

• The Historical Relationship between Acrylic Stand Printing and Otaku Culture visipri.com

• What is an "Acrylic Stand"? Basics of Usage trans.co.jp

• Three Tips for Taking Acrylic Stand Photos oshikatsu.layup.info

• Five Techniques for Acrylic Stand Photography Taught by Professionals animeanime.jp

• Oshikatsu Photo Course (Outdoor Edition) news.mynavi.jp