Breaking News: Apple Announces Online Event on September 10 (Wednesday) at 2 AM (JST) – Theme: "Awe dropping," Possible Unveiling of iPhone 17 Series

Apple will hold a special event titled "Awe Dropping" at Apple Park on Tuesday, September 9, 2025, at 10:00 AM Pacific Daylight Time (PDT), which is 2:00 AM Japan Standard Time (JST) on Wednesday, September 10. The event will be streamed on the official event page, and viewers can watch it on Apple.com, the Apple TV app, and YouTube. The highlight of the event is expected to be the iPhone 17 series, with a lineup likely to include four models: the standard model and a new "iPhone 17 Air" (speculated to replace the previous Plus model). For the Pro models, there are numerous reports about enhancements such as higher resolution telephoto lenses, improved zoom capabilities, and a design refresh (including rumors of a "camera bar"). Updates to the Apple Watch Series 11, Ultra 3, SE 3, and AirPods Pro 3 are also anticipated. If the release schedule follows the usual pattern, pre-orders may begin the weekend following the event, with the official release the following week (all dates to be confirmed on the day of the event). This article will organize official information and major media speculations separately, providing Japanese viewers with detailed insights on "highlights," "purchase decision points," and a "checklist for the announcement day." [Official: 9/9 10:00 PT = Japan Time 9/10 2:00]