The price of the Pixel 10 has been leaked! Is it the right time to buy with no price increase?—A thorough analysis of the expected prices and best options for the Pixel 10 Pro/10 Pro XL/10 Pro Fold

1. First, the "Conclusion" ── The price of Pixel 10 remains unchanged, with expanded options

• Price remains unchanged: Pixel 10 ($799) / 10 Pro ($999) are at the same level as last year. The XL starts at 256GB for $1,199, effectively equivalent to "unchanged" (9 Pro XL 256GB was also $1,199).Android Headlines9to5Google
  
  

• Fold remains at the same level: The Pixel 10 Pro Fold is **$1,799 (256GB)** unchanged, with a new configuration of 512GB $1,919, 1TB $2,149.Android HeadlinesAndroid Central
  
  

• With perks: Pro series is expected to come with a bundle of Google AI Pro for 1 year + Fitbit Premium for 6 months + YouTube Premium for 3 months. The standard Pixel 10 is organized as AI Pro for 6 months.Android Headlines9to5Google
  
  

• Background: Despite concerns about price increases due to tariff trends, it is reported to be remaining unchanged.NDTV Profit9to5Google
  
  
  

※The prices in this article are expected prices for the US. Japanese prices and release dates have not been announced (as of July 31) and may change with future official announcements.

2. Model-specific expected price list (US/USD)

The notation is expected prices in the US. It aligns with last year's actual prices (Pixel 9 generation).Android Headlines9to5GoogleAndroid Central

Pixel 10 (Standard)

Pixel 10 Pro

Pixel 10 Pro XL

Pixel 10 Pro Fold (Foldable)

3. What it means for Japanese buyers: Understanding exchange rates and pricing strategy

• Exchange rate impact: The current USD/JPY is approximately 149 yen per dollar (as of July 31), and the unchanged dollar-based price provides some reassurance for the domestic market. However, exchange rates, taxes, and support systems will independently determine domestic prices.Yahoo Finance
  
  

• Strategic "unchanged": Keeping prices unchanged amidst the headwinds of tariffs and high material costs can be interpreted as Google's pricing strategy prioritizing **market share expansion and ecosystem establishment (utilizing AI Pro)**.NDTV Profit
  
  

• Pro XL starting at 256GB offers a realistic minimum capacity for high-end users while cleverly presenting the perceived price as equivalent to last year.Android Headlines
  
  

4. Points to note when comparing with last year (Pixel 9)

• Base prices for Standard/Pro remain unchanged ($799/$999).Android Central

• Pro XL has 128GB discontinued → starts at 256GB $1,199, effectively unchanged.Android Headlines##HTML_TAG_622