Japan is Abuzz with Early "Information Releases"—The Reason Behind the Mixed Reactions of Joy and Confusion to FamilyMart's Christmas Reservations and Tokyo Disney's "Disney Christmas" Announcement

In early September, FamilyMart announced the start of reservations for their Christmas products (beginning September 12 at 10:01) and revealed that BE:FIRST would be this year's ambassador. They also announced a lineup of 66 items, including collaboration cakes. Tokyo Disney Resort unveiled a special page for "Disney Christmas" (from November 11 to December 25), with reports on various fan sites about the introduction of a new parade at the park for the first time in ten years. The appearance of the fairy "Lilrinrin" in a "blue version" also became a topic of discussion. Social media was filled with cheers of "Yay!" alongside confusion with comments like "Already talking about the year-end?" and "Before Halloween!?" Why has the "information release" been moved up so much, shaking people's sense of the seasons? This article organizes the reasons into: ① the sales and operational necessities of retail, dining, and theme parks, ② the advancement of inventory, supply chain, and staffing, ③ the early planning of fan activities and tourism demand, and ④ the prelude to the "holiday economy" such as holiday coffrets. It provides practical explanations of consumer benefits and points to note (early bird discounts, point conditions, merchandise release dates, understanding peak congestion). Based on official information from FamilyMart and TDR and primary reports, this article deciphers the phenomenon of the "early Christmas" in 2025.